Insteon to appear on Inside Business Today on Bloomberg Television

By AI, Created 5:08 PM UTC, May 18, 2026, /AGP/ – Insteon Technologies will be featured May 15 on Inside Business Today, where founder and CEO Ken Fairbanks will discuss the company’s smart home automation platform. The segment puts a spotlight on Insteon’s push to make connected lighting, monitoring and home control more accessible and scalable.

Why it matters: - Insteon is using a national television segment to pitch smart home automation as simpler, more accessible and easier to install. - The feature highlights a category shift toward connected-home tools that are meant to work for homeowners and renters without professional setup. - The company is positioning lighting, sensors and automation as everyday utilities, not niche tech.

What happened: - Insteon Technologies, Inc. will be featured on Inside Business Today, hosted by Bill Rancic and Giuliana Rancic. - Founder and CEO Ken Fairbanks appears in the segment to discuss Insteon’s approach to smart home automation. - The sponsored program airs nationally on Bloomberg Television on May 15, 2026 at 10:30pm CST / 8:30pm PST. - Insteon says viewers can also learn more at more information.

The details: - Insteon was originally founded in 2005 and relaunched under new ownership in 2022. - Fairbanks previously worked with the original company and has more than 20 years of experience in connected consumer products. - The company says its platform focuses on innovation, accessibility and customer experience. - Insteon says more than 5 million products have been sold and more than 1.3 million customers have used its products. - The product ecosystem is designed for users to install and use without professional help. - Insteon’s core offering centers on lighting control, including automating entire rooms and scaling to whole-home setups. - The company also offers sensors and automation tools that send real-time alerts and insights. - Examples include leak detection under a sink and movement monitoring inside the home.

Between the lines: - The Bloomberg appearance gives Insteon a mainstream platform to frame reliability and usability as its main competitive edge. - Fairbanks’ background with the original company suggests the relaunch is being presented as both a restart and a continuation of the brand’s original identity. - The messaging leans heavily on “people-first” design, which signals an effort to separate Insteon from more complex smart-home systems. - Bill and Giuliana Rancic said Insteon is helping make smart home technology more accessible, while Gila Stern said the company is bringing a human-centered approach to home automation.

What’s next: - The segment airs on May 15, 2026, and serves as the main public showcase for the company’s current strategy. - Insteon says it will continue emphasizing automation that is intuitive, scalable and built around real-life use. - The company also directs viewers to its website for more information at the company’s announcement.

The bottom line: - Insteon is betting that simplicity, reliability and ease of installation will resonate more than flashy smart-home features.